https://www.cnbc.com/2018/10/29/gwyneth-paltrows-goop-reported-to-uk-watchdogs-overadvertising.html > Goop, the lifestyle brand owned by actress Gwyneth Paltrow, has been reported to the U.K.'s trading standards and advertising watchdogs over allegations that it makes misleading claims about its products. > The Good Thinking Society, a non-profit charity that campaigns against pseudoscience, confirmed to CNBC Monday that it had submitted the complaint about Goop to the U.K.'s National Trading Standards and the Advertising Standards Authority. The news was first reported by The Sunday Times newspaper.