https://www.cnbc.com/2018/10/29/jefferies-buy-apple-stock-for-massive--services-potential.html > Jefferies initiated coverage of Apple's stock with a buy rating on Monday, estimating the tech giant can build "a massive" services business on its core iPhone business. > "We believe AAPL's stable iPhone business will serve as the foundation upon which it can build a massive, recurring and high margin Services business," Jefferies analyst Timothy O'Shea said in a note.