https://medium.com/@exiledconsensus/apple-inc-slice-the-fruit-find-the-cyanide-383d92a95d6b

It has been about twenty years since Apple, Inc. released its “Think Different” marketing campaign. The advertisement beamed with reverence for figures such as Albert Einstein, Bob Dylan, Martin Luther King, Jr. and Mahatma Gandhi. It encouraged viewers to challenge the status quo, rebelliously question authority, and push the human frontier forward. The connection between executing difficult acts of defiance and buying consumer electronics was not clarified. No explanation was necessary. The success of the ad campaign, as measured by the boost in Apple’s brand value, presumably did not rely on how many free thinkers it actually generated. I just watched the minute-long clip again a few moments ago, and I too ballooned with glorious purpose to expose the first atrocity that came in my sights: Apple, Inc.

With a value of $1.06 trillion, Apple is the largest corporation in the world by market capitalization. This makes it a richer entity than all but 16 countries on the planet. It is what smaller corporations aspire to rival. Corporate boards around the world ponder over its success techniques. LinkedIn users vicariously celebrate Apple’s wealth through memes. Even outsider executives gleam at this monument of our global economic order, while business managers tenderly clutch copies of Apple’s innovation stories in their beds (citation needed).