https://www.cnet.com/news/creatives-super-x-fi-amp-heads-to-the-us/

Retailing online on Nov. 1, the SFXI Amp delivers sound to your ears based on its ear shape and works incredibly well. Check out our hands-on for more information. The online launch in the US takes place after a soft launch in the company's home market of Singapore, though US customers will not be able to get a custom ear fitting like in Singapore.

Lastly. Apple iPhone users who want to try out the magic will have to wait for the release of its Bluetooth SFXI Air headset, when it arrives, though Creative did not say when that's launching.