There's now a limited-edition Taco Bell themed Xbox One X, because why not
https://www.cnet.com/news/theres-now-a-limited-edition-taco-bell-themed-xbox-one-x-because-why-not/
The console even makes the Taco Bell ring or bong sound when you turn it on, lest you want to forget how you got it.
The blogpost also said one console will be given out every 10 minutes.