https://www.theverge.com/2018/10/17/17989078/taco-bell-xbox-one-x-console-contest-microsoft

A strange but intriguing new promotion from Taco Bell and Microsoft will soon make Doritos and Mountain Dew passé for the gaming elite.

Taco Bell customers who purchase a double chalupa box for $5 beginning tomorrow will automatically be entered to win a very special limited edition Xbox One X console that includes “Taco Bell’s famous ‘ring’ when powered on,” according to a press release. Yes, Taco Bell’s infamous little bell that rings at the end of commercials. It’s like Pavlov’s dog experiment come to life: hear the ring when you power up your Xbox One X, hit up Taco Bell.