https://apnews.com/5d9d58d408f54776bf7ac587d50a09f4

MILAN (AP) — A Milan sushi bar has come up with a new electronic payment method that is based on a currency more valuable than cash in some quarters.

"This Is Not A Sushi Bar" is offering free meals to people with 100,000 or more Instagram followers. In return, users of the social media service must present an Instagram post that includes a restaurant hashtag and a photo.