https://techcrunch.com/2018/10/23/apples-ceo-tim-cook-to-flag-trust-and-humanity-in-major-privacy-speech/ > Apple CEO Tim Cook is expected to endorse the idea of a “comprehensive federal privacy law” for the U.S. in a keynote speech tomorrow. > He will also back Europe’s approach to data protection and privacy — recently cemented in place via the General Data Protection Regulation (GDPR) — essentially saying technology does not have to be creepy to be innovative. Nor should the tech itself be a cause of harm.