https://www.businesswire.com/news/home/20181019005432/en/

WASHINGTON--(BUSINESS WIRE)--Oct 19, 2018--U.S. retailers will highlight challenges faced in complying with European privacy rules while still serving the needs of their customers as regulators meet for an international conference in Brussels next week, the National Retail Federation said today.

“In an increasingly global economy, retailers are required to comply with regulations from around the world,” NRF President and CEO Matthew Shay said. “Privacy is a top priority for retailers and they want to honor the privacy expectations of their customers and the laws of the countries where they live. But retailers shouldn’t have their hands tied when it comes to using technology and data to deliver the high quality of customer service that consumers demand. It’s important to find the right balance between regulations and practicality.”