https://techcrunch.com/2018/10/24/target-launches-free-2-day-shipping-with-no-minimum-purchase-requirement/ > Take that, Amazon and Walmart. Target has just come out swinging with news that it’s launching free, two-day shipping on hundreds of thousands of items across its site without requiring a minimum purchase or an annual membership fee. This challenge to Amazon Prime comes at a time when Prime membership is at highest – Prime subscribers passed the 100 million milestone this April. But it also arrives at a time when Prime subscription prices are climbing and there’s an undercurrent of dissatisfaction over Prime’s 2-day deliveries that often turn into three days, four or more. > Unfortunately, however, Target’s free shipping is only a holiday perk, not a new policy. (At least, not yet.)