https://www.theverge.com/2018/10/24/18018320/snapchat-voter-registration-turnout-users

Snap revealed yesterday to The New York Times that it has helped 418,000 users register to vote within a recent two-week period through Snapchat. Notably, many of those users live in potentially contentious states like Florida, Georgia, Ohio, and Texas.

Snap’s efforts began at the end of September when it started displaying a link to a voter registration page on the profile of every user over 18 years old. Snap also sent out a video message to users promoting voter participation.