https://www.cnet.com/news/snapchat-helped-over-400000-people-register-to-vote-says-report/

Snapchat's results seem to surpass even the Taylor Swift effect. Earlier this month, the popular singer took to Instagram to urge her fans to vote in the upcoming US midterm elections, which take place Nov. 6. In the following days, Vote.org said it had seen a surge in voter registrations, with 65,000 new voters in a 24 hour period. More than 166,000 people reportedly registered following Swift's post.

Snapchat introduced a tool on Sept. 25, National Voter Registration Day, that lets users click a link on their User Profile page and register to vote. The link redirects users to TurboVote, a nonprofit that helps people register.