Google’s Pixel 3 was used to film part of Eminem’s performance on top of the Empire State Building

Google’s Pixel 3 was used to film part of Eminem’s performance on top of the Empire State Building

6 years ago
Anonymous $oIHRkISgaL

https://www.theverge.com/2018/10/15/17978018/google-pixel-3-jimmy-kimmel-eminem-empire-state-building-product-placement-promotion-disney

Google’s new Pixel 3 phones are almost here, and the company is pulling out all the stops to make sure that everyone knows about them: the phones have a five-day ad buy for the entire week of Jimmy Kimmel Live! The Pixel 3 will also be used to film a performance with Eminem from the top of the Empire State Building, via The Wall Street Journal.

It’s a big play from Google to team up with Disney — which is both the largest entertainment company in the world, and it already works with Google on things like the Pixel’s augmented reality Playmoji, which feature Marvel and Star Wars heroes. In addition to the Kimmel partnership, Disney is also said to be working on other Google ad integrations for services like YouTube Music.