https://www.cnet.com/roadshow/news/teslaquila-might-be-real-trademark-application/ > Despite Tesla's insistence on in-housing as much of its operations as humanly possible, I feel like it wouldn't attempt to establish a distillery for Teslaquila. Rather, the liquor would be white-labeled from another brand, onto which Tesla would affix its own label. It might not permit the same kind of quality control Musk craves, but odds are Teslaquila isn't going to rise to the level of Reserva de la Familia. > Teslaquila first appeared as part of Elon Musk's April Fools' Day joke earlier this year. It was a small bit in a larger "joke" about Tesla claiming bankruptcy, which didn't exactly sit well with those taking actual financial stakes in the company at the time. Musk kept playing along with the joke, responding to Twitter users' questions with more Teslaquila quips: