https://www.cnet.com/news/iphone-xr-will-have-apple-designed-clear-case/

A reply on Twitter highlighted that it appears in the French and German press releases as well. It didn't appear in the US version, however. 

The CA$55 price is equivalent to about $40, £32 and AU$60. We asked Apple about US pricing, but didn't immediately hear back. That's pretty expensive given the cheaper third-party alternatives that have already surfaced from companies such as Incase, or protective options for about the same price from companies such as Speck.