https://techcrunch.com/2018/10/15/pokemon-go-maker-niantic-is-coming-to-techcrunch-sessions-ar-vr/ > Niantic is one of the few companies in the augmented reality world making some actual goddamn revenue. > As such, it didn’t feel right not to have the company that built Pokémon GO represented at our one-day Sessions AR/VR event this Thursday in LA. I’ll be sitting down with the company’s AR research lead Ross Finman at the event to talk about why augmented reality is so important to Niantic’s future and why AR tech can actually make tomorrow’s games and apps more engaging.