Microsoft’s Surface chief: a pocketable Surface is ‘absolutely my baby’

Microsoft’s Surface chief: a pocketable Surface is ‘absolutely my baby’

6 years ago
Anonymous $oIHRkISgaL

https://www.theverge.com/2018/10/3/17931870/microsoft-surface-panos-panay-andromeda-pocketable-surface-interview

Microsoft’s chief product designer, Panos Panay, has been dreaming of a pocketable Surface for years. Panay previously described an unreleased 7-inch Surface Mini as “like a Moleskine” and “awesome,” but Microsoft decided to cancel the product as it wasn’t really that differentiated compared to other smaller tablets four years ago. That hasn’t stopped Panay from dreaming, though. Microsoft has been working on a new mysterious “pocketable” Surface device, codenamed Andromeda, for at least two years now. We’ve only seen patents and mocked up images of what this dual-screen device could be, but Microsoft seems to be perfecting this unusual hardware.

“It’s absolutely my baby,” explains Microsoft’s Panos Panay in an interview with The Verge. “We will invent and we will create when products are right. We can’t bring new categories into the world and not be a place where customers need it.” That need for a new category is the missing piece of this pocketable Surface idea. It’s not clear if there’s a market for such a device, or whether Microsoft will be able to convince consumers to carry both a smartphone and this pocketable PC. Microsoft needs a truly unique approach to it, much like the Surface Pro is more than just a tablet, Surface Studio is more than just an all-in-one PC, and the new Surface Headphones are more than just regular headphones.

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