https://www.techradar.com/black-friday/apple-on-black-friday-which-products-and-deals-to-look-out-for

Black Friday and Cyber Monday offer that rarest of opportunities – to actually manage to find some decent deals on cut-price Apple products.

Apple is renowned for the premium finish, and resulting premium pricing, of its products. So the winter deals season is one of the few periods when it's not unusual to find an iPad, Macbook, Apple TV or iPhone with a few pound knocked off its usual asking price.