https://wccftech.com/iphone-xs-max-top-storage-model-customers-purchasing/

This year marked the first when Apple introduced 512GB storage models of the iPhone XS and the iPhone XS Max and like several other products, these variants cost quite a pretty penny. The highest storage model of the iPhone XS goes for $1,149 in the U.S., while the same model carries a ridiculous price of $1,449 for the iPhone XS Max. Still, customers are willing to fork over this much to get the latest and greatest, according to an analyst at least. However, in purchasing these premium devices, the average selling price of Apple, or ASP will be increased further.

According to Citi Research analyst Jim Suva, several customers are willing to spend the premium to purchase the highest memory models than settle for the base versions, which in turn increases the ASP for the iPhone giant.