https://phys.org/news/2018-09-iphone-xs-max-apple-beautiful.html

The robust A12 Bionic processor inside means the handsets are faster, snappier, primed for immersive augmented reality, and, in theory, more power-efficient—that's hard to judge in a few days—with Apple claiming marginally better battery life. But it's not like prior models, which on Monday got a performance boost with iOS 12, which were poky.

And while the latest screens are beautiful, iPhone displays have long been brilliant.