https://www.techradar.com/news/nvidia-geforce-rtx-2070

Although, the Nvidia GeForce RTX 2080 and RTX 2080 Ti might be the flagships of the new Turing series of graphics cards, we know they can be out of reach for most PC gamers. Naturally, we expect GeForce RTX 2070 will be even more popular as currently the only graphics card with real-time ray tracing that’s anywhere close to being remotely affordable.

The xx70 cards of any Nvidia GPU series is often characterized as a mid-range product in price with performance that hews closer to a high-end card – especially if you’re comfortable with overclocking. Based on what we know so far, it looks like the Nvidia GeForce RTX 2070 will continue this trend, but with even better performance and a higher-than-ever price.