https://techcrunch.com/2018/10/01/lg-teases-v40s-cinemagraph-feature/

LG is announcing a new flagship this week. It’s called the V40 ThinQ. These things we know for sure. We also now know that the handset will sport a cinemagraph-style feature called Cine Shot. How? Because LG says so. Also, we had occasion to see the feature in action

If you’re a company like LG, there’s value in pre-announcing features, and Cineshot is right in the sweet spot, in that it’s interesting without giving too much of the phone away.