https://www.businesswire.com/news/home/20180919005493/en/

BOSTON--(BUSINESS WIRE)--Sep 19, 2018--A new expert review from Strategy Analytics' User Experience Strategies (UXS) group has found that the recently released Amazon Fire TV Cube has created a more seamless video and TV viewing experience by leveraging a more human-like and preferred voice-enabled solution. Moreover, the Cube allows users to control multiple features, functions and additional devices with voice; providing further opportunity for additional voice controls in the future. However, while a voice remote control provides Alexa functionality to current models of Fire TV or Fire TV stick (or indeed be connected to be an existing standalone Echo) at a substantially lower price, what is the unique selling point of the Fire TV Cube and does it have the ability to replace the remote control completely?

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