https://www.cnet.com/roadshow/news/wayray-augmented-reality-hud-investment/

One day, your Porsche or Hyundai might have a windshield that could make you a better driver.

WayRay, which aims to bring its augmented-reality windshield tech to production vehicles, announced today that it secured $80 million in funding. Porsche led the funding round, but it also included other automotive companies like Hyundai and JVCKenwood. WayRay has raised more than $100 million since it was created in 2012.