https://techcrunch.com/2018/09/18/review-iphone-xs-and-the-power-of-long-term-thinking/ > The iPhone XS proves one thing definitively: that the iPhone X was probably one of the most ambitious product bets of all time. > When Apple told me in 2017 that they put aside plans for the iterative upgrade that they were going to ship and went all in on the iPhone X because they thought they could jump ahead a year, they were not blustering. That the iPhone XS feels, at least on the surface, like one of Apple’s most “S” models ever is a testament to how aggressive the iPhone X timeline was.