https://www.cnbc.com/2018/09/21/apples-iphone-xs-and-xs-max-go-on-sale-globally.html > Apple's iPhone XS and XS Max went on sale on Friday with the traditionally long queues outside stores missing in some flagship locations. > Outside Apple's flagship London store on Regent Street, about 25 people queued up as of around 6 a.m. local time. Some people were queuing up from 7.30 p.m. London time on Thursday.