https://www.theverge.com/circuitbreaker/2018/9/20/17884470/amazon-echo-event-iphone-x-notch-photoshop

Amazon hit the tech world with a veritable firehose of new products at its Echo hardware event today, but one device seemingly slipped in under the radar — a new version of Apple’s iPhone X that seems to have ditched the notch for a completely bezel-less display.

Now, obviously this isn’t really a new iPhone — Amazon has just Photoshopped out the notch here, either to better show off the video capabilities of its Fire TV Recast service, or to make it a little less obvious that the device in question is actually an iPhone X. After all, why give a competitor free advertising when you don’t have to?