https://www.cnet.com/news/amazons-echo-devices-microwave-wall-clock-get-redesign-on-the-way-to-world-domination/

That changed on Thursday, as Amazon unveiled a torrent of new products, with many coming with a badly needed update in looks. They may not come close to the fit and finish of Apple, but Amazon's portfolio of products are keeping pace with modern aesthetics.

The move to update its product comes as Amazon continues its mission to put Alexa everywhere. After Thursday's launch, which included a microwave, wall clock and an in-car accessory, the company is surely aiming for world domination through its Alexa digital assistant.