https://techcrunch.com/2018/09/20/amazons-announcing-new-echo-and-fire-tv-hardware-today/

Surprise! Amazon’s holding a big hardware event at its Seattle headquarters, and we’re here on site, to bring you the news as it breaks. Unlike Apple, Google and the like, the company isn’t one for announcing these sorts of events in advance, though given that it’s done something similar in recent years, it seemed likely that it had something big planned for this month.

After all, we are in the pre-holiday crunch time for hardware launches. That’s precisely why you’ve seen/will see major events from competitors like Apple, Google and Microsoft, among others. It’s also why I haven’t been sleeping very much this month.