https://www.cnet.com/news/iphone-xr-iphone-xs-iphone-xs-maxr-apple-three-new-iphones-sell-for-749-999-1099/

Apple has dabbled in cheaper iPhones before, with the iPhone SE and iPhone 5C, but their designs stood apart from the mainstream iPhones, and didn't last. Here, the cheaper iPhone XR shares the design and many of the same specs as the top-tier iPhones. It comes in bright colors and has some slimmed-down features, like a smaller battery than the new iPhone XSes. The pricing is the most attractive for iPhone loyalists. Although there's nothing "budget" about the iPhone XR's $749 starting price, people looking for a new iPhone this year could easily gravitate to the relatively cheaper, more colorful XR.

This reveal of Apple's 2018-2019 lineup is a big moment for the tech giant, which shook up its iPhone range in 2017 when it introduced the iPhone X, iPhone 8 and iPhone 8 Plus, effectively killing any chance of a future iPhone 9 and turning its whole iPhone naming scheme on its head.