https://www.cnbc.com/2018/09/12/apple-iphone-apple-watch-keynote-tim-cook.html

Apple introduced an array of new products and software updates at its big keynote event Wednesday, including three new iPhones and the latest iteration of the Apple Watch.

"Apple is very good at making the biggest, most expensive phones look really attractive," CNET Editor-in-Chief Lindsey Turrentine told CNBC on Wednesday. "I heard there were a lot of influencers in the theater today, which means that Apple is really going to care about how their products look, and how the cameras look."