https://www.cnet.com/news/the-new-apple-watch-may-have-just-deflated-fitbits-stock/

Not everyone is happy about Apple's new watch.

Investors sent shares of Fitbit, which makes competing health trackers, almost 7 percent lower after the consumer electronics giant unveiled its latest Apple Watches on Wednesday. The stock drop suggests investors are concerned the features on the new smartwatches will entice consumers to Apple's products over Fitbit's.