https://www.cnet.com/news/iphone-xs-iphone-xs-max-iphone-xr-apple-watch-4-everything-apple-just-announced/

Welcome to the 2018 Apple September launch event, where the company delivered the long-awaited (well, since this time last year) details on its new iPhones, the flagship iPhone XS Max, its little buddy the iPhone XS and a mainstream replacement for the iPhone x, the iPhone XR. Plus, the Apple Watch Series 4 goes all-in on health with a built-in ECG and more.

As usual, the Apple Store went down in advance of the new product announcements.