https://techcrunch.com/2018/09/12/iphone-xs-max-up-close-and-hands-on/

The most remarkable thing about the iPhone XS Max is that it doesn’t feel huge. It’s all relative, of course. And surely Apple’s old guard would have scoffed at the notion of a 6.5-inch display. But time marches on. Seasons change and so do minds. Temperatures increase, superhero movies pile up and screen sizes increase, unabated.

Much of the perception no doubt comes from the rest of the industry pushing the limits of human hands and pants pockets. I’ve been carrying around the Note 9 of late — and before that, the iPhone 8 Plus. The XS Max feels roughly the size of the latter, which is pretty remarkable given that the Plus sported a 5.5 inch display.