https://www.cnbc.com/2018/09/12/apple-takes-a-smart-step-in-positioning-the-apple-watch-as-a-must-have-health-tracker-for-baby-boomers.html

Apple has a new demographic in mind for its new Apple Watch: your parents.

On Wednesday, at its product showcase in Cupertino, California, Apple announced a host of new health features for the fourth series of the Apple Watch that are clearly targeted at aging users.