iPhone XS and XS Max: Apple launches its biggest, most expensive phone yet
https://www.theguardian.com/technology/2018/sep/12/iphone-xs-and-xs-max-apple-launches-biggest-most-expensive-phone-yet
Company also announces a cheaper alternative, the iPhone XR, at California event
Apple will release the iPhone XS, a faster version of its flagship X, later this month. The company also announced the iPhone XR, a cheaper alternative that replaces the expensive OLED screen with LCD technology, and a larger version of the XS, the XS Max, at its launch event in California.