https://www.cnet.com/news/iphone-xr-iphone-xs-iphone-xs-maxr-apple-three-new-iphones-start-at-749-999-1099/

This reveal of Apple's 2018-2019 lineup is a big moment for the tech giant, which shook up its iPhone lineup in 2017 when it introduced the iPhone X, iPhone 8 and iPhone 8 Plus, effectively killing any chance of a future iPhone 9 and turning its whole iPhone naming scheme on its head. In a time when phones are becoming more and more expensive, Apple's decision embrace of the new "X" family is important because it cements a new strategy for Apple, one that will continue to set the pace for phonemakers as we move toward 2019.

These new iPhones for 2018 will need to impress buyers if Apple has any desire to nudge Chinese brand Huawei -- which outsold iPhones last quarter, for the first time in seven years, and regain its seat as world's second-largest phonemaker.