https://www.cnet.com/news/apples-latest-leak-a-seeming-private-twitter-dm-from-tim-cook/

Here's one last leak for you: Apple CEO Tim Cook appeared to have accidentally tweeted what was meant as a private message. 

But it wasn't really. The company had planned it all along, as part of the opening act for its September iPhone event, spoofing the Mission: Impossible movies.