https://techcrunch.com/2018/09/12/here-are-the-first-videos-of-the-apple-watch-series-4-iphone-xs-and-iphone-xr/ > Apple just announced the latest iPhone and Apple Watch and these are the first promo videos for the devices. As usual, Jony Ive, Apple’s Chief Design Officer, narrates the videos as the camera pans over the different features and aspects of the new products.