https://www.cnet.com/news/iphone-xr-iphone-xs-and-iphone-xs-max-pricing-compared/

Apple just announced official pricing on its newest phones, and as expected they aren't cheap. 

At the base 64GB storage capacity, the entry-level iPhone XR starts at $749 while the highest-end iPhone XS Max is $,1099. As the gigabytes increase, so does the damage to your wallet. Brace yourself.