https://techcrunch.com/2018/09/12/apple-unveils-the-apple-watch-series-4/ > Apple just unveiled an updated Apple Watch. And this year’s new Watch is all about the display. Thanks to thinner bezels and a slightly bigger casing, you’ll see more on your screen. > “Apple Watch isn’t just the number one smart watch, it’s the number one watch in the world period,” Apple CEO Tim Cook said before introducing Apple COO Jeff Williams.