https://techcrunch.com/2018/09/12/new-leak-suggests-iphone-xs-xs-max-and-xr-names/

We’re just hours away from Apple’s big iPhone event and it looks like the company may have leaked its own news. AllThings.how spotted the names of future Apple products on Apple’s own website.

According to AllThings.how, Apple updated the product sidemap file minutes before taking the Apple Store down to add the new product pages. And this sitemap pointed to pages of unreleased products.