https://www.techradar.com/news/are-iphone-xs-iphone-xs-max-and-iphone-xr-the-names-of-todays-new-iphones

The names of the three upcoming 2018 iPhones have so far been a confusing mess, but a leak from Apple's own website may have just confirmed the names we'll hear announced on stage later today.

According to Apple's own product sitemap, the new products will be called the iPhone XS, iPhone XS Max and iPhone XR.