https://thenextweb.com/apple/2018/09/11/apple-will-livestream-its-iphone-event-on-twitter-for-the-first-time/

Apple has had a weird relationship with Twitter.

It’s had an account since 2011, but never set a profile picture until September 2, 2016. A few days later, the company sent out its first few tweet – accidentally leaking the iPhone 7 in the process, about an hour before the event livestream. It then deleted those posts, and – despite having over two million followers – hasn’t posted another tweet in the two years since.