https://www.theverge.com/2018/9/15/17861934/apple-watch-stole-the-show-iphone-xs-max-xr

The most exciting announcement from Apple’s annual iPhone event on Tuesday was not a set of three new smartphones, but a smartwatch. The Apple Watch Series 4 — with its rounded corners, larger display, and built-in EKG scanner — became undoubtedly the most sought-after gadget in the aftermath of Apple’s fall hardware refresh. While many people have bemoaned having to choose between the iPhone XS and XR, or are simply forgoing a mobile upgrade entirely, the Series 4 stood out for how simple of a purchase it is for those who’ve been sitting on the sidelines of the wearable market.

For those like me who’ve had an older Apple Watch Series 0 or 1, it’s a no-brainer, and it was what I was most excited about when I decided to stay up late last night to claim a midnight order. The disparity is best illustrated by the fact that, after less than half a day of orders, every single tier of iPhone XS available right now has a September 28th to October 5th shipping window. Nearly every model of the Apple Watch Series 4, on the other hand, won’t ship until October 12th to October 19th.