Heart health start-up AliveCor could have been crushed by Apple Watch announcement — but the opposite is happening so far
https://www.cnbc.com/2018/09/14/alivecor-says-its-seen-a-big-boost-since-apples-health-event.html
It's been a busy week for AliveCor.
The Qualcomm-backed start-up's claim to fame is its tiny electrocardiogram, which tucks into a custom Apple Watch band and screens for atrial fibrillation, a leading cause of strokes. It also recruited a prominent CEO in Vic Gundotra, the former senior vice president of engineering at Google.