https://arstechnica.com/gadgets/2018/09/dealmaster-a-guide-to-pre-ordering-the-iphone-xs-and-iphone-xs-max/

It’s iPhone season, which means it’s once again time for millions of Apple diehards to drop what they’re doing and immediately upgrade their daily drivers.

To be clear, we recommend waiting for the Ars review of the new iPhone XS and iPhone XS Max—which go up for pre-order at 3am ET on Friday and begin shipping to customers on September 21—before throwing more cash in Tim Cook’s direction. But we also recognize that a whole lot of people decided they would buy one of the new handsets as soon as Apple introduced them.