https://www.theverge.com/2018/9/13/17853544/iphone-xs-max-vs-xr-features-best-comparison-price-buy-apple > For the second year in a row, Apple has announced three new iPhones at once. And with confusing names like iPhone XR, it’s only getting more difficult to figure out which one might be the best device for you. And the jargon doesn’t end there. A12 Bionic? Liquid Retina Display? Neural Engine? How is anyone supposed to make sense of it all? > Settling on the right iPhone isn’t as daunting as you might think. Ignore the confusing names and just focus on the one or two things that are most important to you, whether that’s a giant screen, a dependable camera, or colors that match your own style.