http://www.newsweek.com/iphone-xs-and-xs-max-five-reasons-you-should-wait-iphone-xr-1119572

Apple fans rejoice, the new iPhones have officially been unveiled. On Wednesday, Tim Cook and a few other Apple higher-ups announced the Apple Watch 4 and three new iPhones—the XS, XS Max and XR.

Awkward and wordy names aside (iPhone Excess? Or Tennis?) these updates were only ever going to be incremental. Speed boosts through a new processor, a slightly improved camera and a new color… This has been Apple’s ‘S’ formula for years.