https://www.techradar.com/news/the-iphone-xs-will-make-esim-a-mainstream-mobile-technology

The launch of a new iPhone is always a significant time of year for mobile operators. In an era when consumers are holding to their devices for longer, it’s a nervous wait to see whether manufacturers are able to offer a compelling reason to upgrade.

And with iPhone owners, the issue is even more acute. Whereas manufacturers in the Android market compete on features and price, most iPhone users will only ditch their current device for another iPhone.